What is Concourso d’Elegenza Villa d’Este ?
The Eleganza Concours is Held every year in Cernobbio, Italy, next to the Villa d’Este hotel on Lake Como. Villa d’Este is a distinguished occasion. Honouring automotive artistry since 1929, it features over 50 vintage and classic cars from the 1920s to the 1970s, all evaluated based on their unique designs, historical relevance, and design.
The BMW Group and the hotel organised the Concours, which included new concept car unveilings and historic vehicle categories. Highlights include the public voting for Coppa d’Oro and the BMW Group’s victory in “Best of Show.” The event combines elegance, tradition, and innovation against a breathtaking lakeside backdrop.
Source – Architectural Digest
Concourso d’Elegenza Villa d’Este 2025
This legendary event will take place on the shores of Lake Como in Cernobbio, Italy, from May 23 to 25, 2025. About 50 outstanding vintage vehicles from the 1920s to 1970s are on display at this celebration of automotive beauty, which BMW Group Classic and Villa d’Este host. The cars are evaluated based on their design, authenticity, and historical significance.
Its combination of contemporary concept car unveilings and vintage rarities, such as BMW’s anticipated 2025 debuts of a high-performance BMW M model and a one-off two-seater, is are distinctive feature. The occasion also commemorates milestones like the 100th anniversary of the Rolls-Royce Phantom and the 50th anniversary of the BMW 3 Series. Parades and a laid-back “Amici & Automobili” exhibition are features of the May 24–25 public days at Villa Erba.
Source – Villa d’Este
Highlight of Concourso d’Elegenza Villa d’Este-
- A public poll on the first day allows participants to select their favourite vehicle, giving the judging a more democratic feel.
- Trofeo BMW Group: The most outstanding car in terms of design, condition, and history is recognised with the coveted “Best of Show” award, which is chosen by a panel of experts.
- Rare Classics: About fifty painstakingly restored vehicles from the 1920s to the 1970s that highlight the development of the automobile.
- Concept Car Unveils: Alongside the classics, BMW frequently introduces cutting-edge prototypes and innovative designs.
- Beautiful Location: Villa d’Este and Villa Erba’s lakefront location adds to the event’s grandeur.
source – Adam Pekala x Vintage Motoring
Several unique factors make the Concorso d’Eleganza Villa d’Este stand out:
- Historical Pedigree: One of the earliest concours events, it was introduced in 1929 and has been rooted in tradition while also changing over time.
- Exclusive Scale: With only 50–60 carefully chosen antique vehicles, it emphasises quality and rarity over quantity, guaranteeing that every car is unique.
- The Coppa d’Oro, or public vote, balances the jury’s Trofeo BMW Group by combining expert analysis with popular appeal.
- Concept vehicle Fusion: It marries the past and the future by combining modern prototypes with vintage gems, in contrast to many classic vehicle shows.
- Iconic Setting: It is transformed into a sensory extravaganza by the opulent Villa d’Este and the background of Lake Como.
Source – Adam Pekala x Vintage Motoring
Events to look forward to in Concours d’Eleganza Villa d’Este 2025
- The Coppa d’Oro – On the first day (May 23, 2025), the public referendum prize is called Villa d’Este. Participants cast their votes for their favourite vintage vehicle from about 50 entries from the 1920s to the 1970s. It is a renowned instance of audience involvement.
- Trofeo BMW Group-Best of Show: The ultimate competition, which is evaluated by a group of experts, selects the winner based on their design, condition, and historical value. Usually taking place on Sunday, May 25, 2025, the announcement and presentation provide a prestigious conclusion to the weekend.
- Concept Car Premieres: BMW and other manufacturers showcase future prototypes, which is a noteworthy characteristic. Expect to see BMW combine innovation and history in 2025 with the release of a high-performance BMW M model, a BMW Motorrad adrenaline-fueled motorcycle, and a one-off two-seater.
- Historic Car Parade: A parade featuring the competing classics takes place on Saturday, May 24, 2025, at Villa d’Este, and again on Sunday, May 25, 2025, during the Public Day at Villa Erba. This event provides a spectacular display of automotive history against the backdrop of Lake Como.
- Amici & Automobili – Wheels & Weisswürscht: A laid-back, neighbourhood-focused gathering at Villa Erba on Saturday, May 24, 2025, with 150 varied cars from car clubs around the world, bringing a joyous, welcoming atmosphere.
- Broad Arrow Auction: A 2025 addition, this auction will make its European debut and increase the appeal of the event by offering up to 70 premium collector cars on Saturday, May 24, 2025, at Villa Erba.
- Anniversary Celebrations: With unique displays such as all surviving BMW 328 versions from the 1940 Mille Miglia, special showcases will commemorate significant events like the 50th anniversary of the BMW 3 Series and the 100th anniversary of the Rolls-Royce Phantom.
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